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Mastering discounting in the hotel industry - a Revenue Manager’s perspective. How to lower prices without reducing profit?

Mastering discounting in the hotel industry - a Revenue Manager’s perspective. How to lower prices without reducing profit?

A practical interview with experienced Revenue Manager Justyna Futyma on how to approach discounting in a strategic way. We discuss lead time and pick-up, when to focus on ADR versus occupancy, and how to effectively use minimum stay restrictions, packages, and promotions to drive real growth in RevPAR.

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