Austrian Hotel A:
After initial two-week dip (the learning period), campaign ROI and profit (revenues from conversions less ad expense) achieved all-time record levels (50%+ compared to benchmark period)
Significant increases in CTR (increase of about 3 percentage points) and conversion rate (from 5% to close to 8%)
Approximately same positioning accomplished with lower CPC
Austrian Hotel B:
Previously unprofitable non-branded and branded campaigns turned sizeable profit for the first time
Significant increases in clicks (15%) and conversions (600%) achieved with fewer impressions
Improvements on such key measures as positioning (from 3.4 to 2.5) and CPC (35% decrease)
French Hotel near Paris:
40% improvement in campaign profit vs. the benchmark period (achieved mainly by improving returns on branded campaigns)
With fewer impressions, ORA AI more than doubled CTR and increased conversion rate by more than 50%
Increased profitability and positioning (from 3.3 to 1.6 overall) accomplished through moe aggressive bidding ( CPC increase of approximately 30%)
Canadian Condo-style Lodge:
Profit increase of 100%+ month-to-month on branded campaign. Significant reduction in the cost of non-performing non-brand campaigns (65%)
With same number of impressions and clicks, the conversion rate increased by 0.5 percentage point
Ad positioning maintained with 10% reduction in CPC
Polish Luxury Apartment Hotel:
Campaign ROAS increased 3x over the period of 1 month and 2x year-to-year
While CTR declined some, the conversion rate increased by 10% (result of higher bids on best-performing keywords)
CPC declined by more than 60%
Czech campaigns (OTA, mid-size properties):
Consistent, across-the-board increases in campaign profitability between 20% and 70% registered over a long period (exceeding one year)
Airport Parking – Major European City:
Close to 200% increase in campaign profit month-to-month
Cost per conversion significantly lowered (by close to 70%)
Conversion rate increased by 2 percentage points despite lower CTR
