A hotel in Gostyń increased its direct booking conversion rate from 2% to over 5% thanks to the AI Booking Engine.
Challenge
Hotel Absolwent is a modern hotel located in the very center of the city, just a few kilometers from the industrial zone and numerous companies operating in the region. The property offers 18 elegant rooms and bases a significant part of its operations on business travelers. An additional value of the hotel is its mission — every stay supports the Absolwent Foundation, helping young people develop their educational passions.
Before implementing the AI Booking Engine, however, the hotel struggled with a low direct booking conversion rate. A strong reliance on booking portals, the lack of online payments, and less attractive cancellation policies meant that the vast majority of guests completed their reservations through online travel agencies.
Solution
In April 2025, the hotel implemented the AI Booking Engine, deciding to fully leverage its capabilities. We introduced several key changes:
- Online payments were activated,
- Payment and cancellation policies were adjusted to match those offered by booking portals,
- Additional rate plans were introduced,
- Content and offer presentation were optimized so that AI could fully personalize the guest journey.
Results
Since July 2025, the conversion rate has remained above 5%, representing an increase of over 150% compared to the first months of the engine’s operation.
- Thanks to the implementation of our solutions, Hotel Absolwent has:
- Significantly increased the number of direct bookings,
- Reduced its dependence on booking portals for part of its sales,
- Improved the guest experience through convenient online payments and better-tailored rate plans.