A.Kołobrzeg minimizes overbooking and strengthens guest service with KWHotel and GuestSage
Challenge
A.Kołobrzeg has been operating in the Kołobrzeg market since 2009, offering guests comfortable spaces located from just 30 meters to a few minutes’ walk from the beach. The property provides fully equipped kitchens, a wide range of home appliances, and access to hotel complex facilities such as SPA zones and fitness rooms. Its guests are mainly families, returning visitors, and an increasing number of tourists from Germany who appreciate the calm atmosphere of the spa district.
With the dynamic development of Kołobrzeg, new challenges emerged. Every year, thousands of new apartments enter the rental market, increasing competition for each guest while visitor numbers remain relatively stable. The business is also highly seasonal, with occupancy concentrated during summer holidays, public holidays, and long weekends. For many years, however, the biggest challenge was not competition, but the risk of overbooking caused by limited integration with booking portals and the lack of centralized availability management.
Solution
To streamline operations and improve reservation management, A.Kołobrzeg has been using KWHotel Pro for years, regularly expanding it with additional modules. A key milestone was implementing synchronization with booking portals and enabling access to the system via web browser and mobile devices.
Recently, the property also introduced flagship solutions from our portfolio — the AI Booking Engine and the Price Recommender system.
With these tools, A.Kołobrzeg centralized availability management, eliminated errors caused by manual reservation entries, and gained greater control over pricing in Kołobrzeg’s dynamic and seasonal market. The new modules helped maintain order in the calendar and significantly improved reception efficiency.
„“Currently, thanks to the extensive channel manager database and the mechanisms built into it, the problem of overbooking practically no longer exists.””
— Krzysztof Cyckiewicz, A.Kołobrzeg
Results
The implementation of modern KWHotel modules brought tangible improvements to daily operations. The risk of overbooking was minimized, and the property achieved full synchronization of availability across major booking portals.
Automation of reservation and pricing management significantly reduced operational workload, allowing the team to focus on guests rather than administrative tasks. Despite increasing market competition, the property improved occupancy stability.
Most importantly, high service quality translates into loyalty — over 70% of guests return, confirming the effectiveness of the adopted business model.