Price Recommender
Smarter pricing, every single day. Our AI analyzes your hotel’s data and market trends to deliver daily price recommendations that help you boost revenue and save valuable time. You’re always in control — decide which suggestions to apply, while the system clearly explains the logic behind every recommendation.
A virtual assistant for Hoteliers and Revenue Management Professionals
Unlike traditional rule-based systems, Price Recommender independently determines the optimal rate by leveraging both historical data and real-time insights.
Competitor analysis
- Always up to date: instantly compare your pricing with competitors and monitor occupancy levels, both among your direct rivals and across the wider market.
- Clear, intuitive calendar: easily spot deviations from market averages. We factor in weather conditions and local events, so you can respond immediately to revenue opportunities.
- Rate parity control: quickly detect when OTAs are offering lower prices than your official hotel website.
- Visibility and reputation: track your ranking across booking platforms and analyze guest reviews in comparison to your competitors.
- Data that truly works for you: every piece of collected data continuously enhances our algorithms, improving the accuracy of your pricing recommendations.
Pricing recommendations
- Optimal rates every day: receive ready-to-use, optimized room rates tailored to your property. Accept them with a single click, adjust manually or let the system run automatically.
- Forward-looking planning: we analyze data up to 12 months ahead, group similar periods and assign them optimal pricing strategies.
- Support for apartments: manage rates in bulk and save valuable time when handling multiple units or properties.
- Transparent decision-making: before confirming a rate, you'll see its projected impact on occupancy, revenue, and cancellation risk.
- Automatic response to change: Price Recommender continuously adapts recommendations to sudden market shifts, weather conditions and new events, without the need to manually create rules.
Advanced analytics
- Intuitive KPI dashboard: use a powerful, easy-to-navigate dashboard to instantly monitor conversion rates and the share of direct bookings.
- Sales funnel insights: track the guest journey from first interaction to confirmed reservation and identify where potential revenue is being lost.
- Business on the books: gain full visibility into your current reservations, distribution channel mix, average length of stay and ADR.
- Detailed reporting: analyze performance across sales channels, room types, rate plans and booking lead times.
- Guest loyalty fully under control: monitor repeat bookings and cancellation rates, broken down by reservation source.
Choose the right solution for your property
Select the level of support that best fits your property's needs: SMART - fast implementation and daily pricing recommendations, or PRO - a complete market view, competitor analysis and advanced analytics tools.
| Features | SMART | PRO |
|---|---|---|
| Competitive data | not available | real-time pricing and occupancy levels of competing properties, along with market occupancy data for your location |
| Reports and analytics | basic reporting suite | advanced reports powered by Amazon QuickSight, along with enhanced analytics from Price Shopper Dataria |
| Pricing recommendations | available | available, enriched with additional insights from Dataria's Price Shopper |
| Historical data | requires a minimum of 12 months of reservation history | suitable also for new properties with no historical data. The system initially analyzes market trends and competitor activity, gradually building its own historical data set over time |
Price Recommender SMART
SMART is a stable foundation for your sales strategy, built on the continuous analysis of multiple market factors. The system takes into account not only local demand, seasonality and booking pace, but also weather forecasts, inflation levels and operational costs such as housekeeping. Its algorithms focus on maximizing your property's profit, not just generating revenue.
In addition, a built-in AI agent automatically monitors the Internet, identifies local events and adjusts your pricing well in advance.
- You gain access to optimal rates up to 365 days in advance, along with the flexibility to conveniently manage room groups as well as entire apartment portfolios.
- The tool seamlessly integrates with your Cloud PMS, AI Booking Engine, Cloud Channel Manager, as well as channel managers such as Yieldplanet, Siteminder and Profitroom.
Price Recommender PRO
PRO is an advanced version designed for properties that want to stay ahead of the competition in their market. In this edition, the algorithms are enhanced with detailed data on pricing and occupancy levels of your direct competitors. This means you make decisions based not only on your own data, but on a complete view of the market.
It is particularly valuable for new properties or those without an extensive booking history. The PRO version enables you to set optimal pricing from day one of your operations, drawing on current market trends and competitor activity.
- Compare your rates against the market average, monitor changes in your OTA positioning and protect your margins with automated alerts.
- Gain access to key performance indicators (KPIs), Business on the books reports, booking window (lead time) analysis and insights into returning guest share.
We provide comprehensive support at every stage of the implementation process
Preparation form
Before our meeting, we will ask you to complete a short questionnaire. This allows us to understand your current tools and prepare thoroughly for the entire implementation process.
Online consultation
During the meeting, we review your sales channels (e.g. Booking.com, Expedia), your pricing structure and how it is connected to your hotel system. We also highlight specific opportunities to optimise your offer, including the use of rate inheritance mechanisms, ensuring the algorithm performs at its best. In the PRO version, we additionally identify properties that represent your direct competition.
System configuration
On our side, we carry out the full system setup and precisely tailor the module according to the arrangements made during the consultation.
Team training
We show you how to use Price Recommender efficiently in your day-to-day operations. In the PRO version, we also guide you on how to interpret competitor data and leverage advanced analytics to make confident, well-informed pricing decisions.
What should you prepare before implementation?
The quality of your data directly impacts the effectiveness of the system's recommendations. The better your input data, the higher your potential revenue.
Historical data
We recommend at least 12 months of data, with 3 years being optimal. This allows the system to accurately reflect your property's seasonality. A lack of a full year of data may initially reduce the precision of the analysis. If you are operating a new property without booking history, it is worth considering the PRO version. In such case, Price Recommender will base its initial pricing on an analysis of your local competitors.
Consistency of reservation data
Each reservation should be assigned to the appropriate rate plan. The more structured and consistent your data, the faster the system will learn the specifics of your business.
Variable costs
Include costs that depend on the guest's stay (e.g. cleaning services outsourced to a third-party agency). This allows the Price Recommender to optimize for real net profit, not just revenue.
Key historical events
To better forecast demand, we need a list of the most important events in your area, along with their impact on occupancy and pricing.
Clear pricing structure
For best results, we recommend one base rate plan per distribution channel, with other rates calculated automatically (e.g. through price derivation). Additionally, we require information about room configuration (size, occupancy) and recommend hiding technical rooms within the reservation system.